For 24 years, Carolina Pet Company has been dedicated to designing high-quality pet products that seamlessly blend thoughtful design with lasting durability. We’ve built a reputation for providing pet owners with products that not only cater to their furry companions but also complement their homes and lifestyles. Now, it’s time for our brand to reflect that same level of care and craftsmanship.
The New Carolina Pet Co. Brand – Launching in April 2025
As the pet industry continues to grow, we recognize the need to evolve—ensuring our brand stands out and truly represents who we are: a company that goes beyond the basics to create hand-curated designs that elevate the pet-owning experience.
Our commitment to quality remains unwavering. What’s changing is how we present ourselves to you, our loyal customers. Our refreshed look and enhanced shopping experience are designed to better communicate what sets us apart—not just another pet brand, but a lifestyle brand that understands the intersection of comfort, style, and function.
To bring this vision to life, we’ve partnered with the geniuses at Hammonds Media for our website overhaul and Atemp Co for our brand identity design. We believe that pet products should be as thoughtfully designed as anything else in your home, and that belief is now at the forefront of our brand identity.
Things To Expect From The Brand Refresh
What is Changing?
- A fresh new logo and brand identity that embodies our craftsmanship and passion for pets.
- A revamped website with a seamless shopping experience, making it easier than ever to find the perfect products for your furry companions.
- Enhanced storytelling and product visuals that highlight the quality, design, and function of our offerings.
What is Staying The Same?
- Our unwavering commitment to high-quality pet products.
- The same trusted brands and collections that you and your pets love.
- Exceptional customer service from a small team that truly cares about pets and their people.
Take A Deeper Dive Into the New Look
As a company, we began our branding process with a few core principles in mind that are key components of the future of Carolina Pet as a company:
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Meaningful – It is vital that our brand represents the pets and people who have brought tremendous meaning to our business for almost 20 years.
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Modern & Timeless – Although it was clear that our brand needed to be modernized, the Carolina Pet team worked diligently with our designers to capture the pieces of our company and community that are timeless.
- Elevated – Our products are known for their quality, flexibility, and style, so we wanted the next wave of the Carolina Pet Co. brand to fully capture the luxury nature of our current products as well as the future pet collections being developed.
“Since launching the Carolina Pet Company, we have invested all our time and resources in developing products, maintaining inventory, and acquiring customers. As a result, our name has never been regarded or recognized as a brand. While we’re proud of what we’ve accomplished to date, we’re excited to use our new branding to showcase our collections, innovations, and product development capabilities to an industry that thrives on function, fashion and high performance. We can’t wait to welcome you to our Carolina Pet Family.” – Ed Bobowski, Co-Founder and Partner at Carolina Pet Co.
It Starts With A Strong Wordmark
We chose to go with a serif-style font with rounded features that offered a high-class feeling while being easily readable on product packaging or in a digital format. Our new wordmark is strong enough to stand on its own but not overpowering when paired with other elements of the brand. Our new typeface is an adaption of the Field font, which we will use for our headings. Additionally, the Onest font will be used for our body and paragraph fonts.
An Iconic Brandmark – Introducing The New Logo Emblem
Logo iterations from Atemp Co. designer Guilherme Nogueira.
We did not want our brandmark to blend in with the countless pet logos already out there—another name with cat ears or a cartoon dog like we’ve used in the past. It was time for our brand to evolve into something more refined and abstract, while still honoring the pets and pet owners we serve. After exploring a wide range of concepts and shape variations, we arrived at a simple, rounded-line illustration of a dog as the foundation for our new brandmark. This updated identity gives us greater flexibility across everything from product packaging to our digital presence.
Versatile And Recognizable
The new Carolina Pet Co. logo comes in five versatile formats, designed to work seamlessly across nearly any application. A core element of a strong brand is memorability, which is why each version of our logo is thoughtfully crafted to stand out—both in the market and in the minds of our audience.
Original artwork from the Atemp Co. logo presentation.
An Elegant And Modern Visual Experience
Our new branding modernizes key elements of the Carolina Pet identity. You’ll still see our signature blues and browns, now enhanced with subtle updates that bring a more refined, elegant feel—reflecting the elevated quality of our products. We’ve also introduced gold as a core brand color, adding a touch of warmth and sophistication across our creative assets.
The updated visual experience for Carolina Pet Co. is smoother, more fluid, and more dynamic. It reflects not only the innovation behind our products but also the ease and enjoyment of being a Carolina Pet customer. We remain committed to delivering seamless, stress-free purchase experiences for every pet lover we serve.
“When I joined Carolina Pet Co. in 2023, it became clear that, after years of successful partnerships, licensing deals, and countless pet products, our personal identity had become somewhat unclear. The question of ‘Who is Carolina Pet Co., and more importantly, who do we want to be?’ needed answering. This rebrand has given us the opportunity to step back and define our core strengths and values—both in our products and our business. We see our work as a balance of thoughtfully curated design and a steadfast commitment to quality. Just as these principles have shaped our products, they now guide the evolution of our brand.” – Kaitlin York, Director of Design and Development at Carolina Pet Co.
See More
Check out our image gallery to see more Carolina Pet Co. rebrand content and get a glimpse into what the future of Carolina Pet looks like.
Conclusion
As we step into this new chapter, we invite you to rediscover Carolina Pet Company. Whether you’re a longtime customer or just discovering us, we are here to provide the same trusted quality with a fresh perspective. Thank you for being a part of our journey—we can’t wait to share what’s next! Check out our about page to learn more information about Carolina Pet Company.
